Analysis of the market environment for the interna

2022-08-26
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Analysis of the market environment of enterprise internationalization

after China's entry into WTO, a remarkable feature of global economic integration is the internationalization of domestic competition. Foreign multinational companies have entered China to seize market share and compete face to face with domestic enterprises. On the other hand, with the gradual reduction of traditional trade barriers such as tariffs, some domestic enterprises began to enter the international market with the advantages of cost and price, and even the new characteristics of the nationalization of international competition appeared in some industries, making the internationalization process of Chinese enterprises more colorful

according to the industry life cycle theory, enterprises should adopt different competitive strategies to participate in the competition at different development stages of the industry in order to achieve greater development, and entering the international market is a more effective strategic choice. The so-called internationalization strategy refers to the measure that enterprises transfer their valuable products, technologies and capital to foreign markets, so as to create new value. The internationalization strategy adopted by most enterprises is to sell differentiated products developed in their own countries to foreign markets, so as to create more value. If the core competitiveness of enterprises has competitive advantages in foreign markets, and the pressure to reduce costs is relatively small, it is very appropriate for enterprises to adopt an international strategy

generally speaking, there are two purposes for enterprises to carry out international operation: one is to make profits. International operation can enable enterprises to obtain opportunities to meet the growing demand of foreign markets for their products or services, expand the sales scope of their products, and thus obtain more profits. Second, stability. The new demand of the international market for enterprise products or services can stabilize the production process of enterprises, so as not to be greatly impacted by the cyclical changes in the domestic market. Since the opening of China's economy to the outside world, while foreign multinational companies have entered the Chinese market, more and more enterprises have set aside anchor screws, holes for lower jaw screw rods and other wire installation pipelines and other devices to go abroad, participate in international competition, and play an increasingly prominent role in promoting the export of products and services and the national economy to the international economy. However, enterprises with internationalized business activities are facing an international market that is more intense and far more complex than the domestic market. In the process of formulating strategic plans and strategic measures, enterprises wishing to internationalize should not only recognize their own strategic advantages and disadvantages, but also fully understand the characteristics of the international environment and various environmental factors, so as to formulate an international competitive strategy suitable for the characteristics of enterprises, Be invincible in international business activities

entering the 21st century, the internationalization of Chinese enterprise activities is the inevitable trend and inevitable choice of international economic development. However, even after China's accession to the WTO, the strategic space left by the world market for the transnational development of Chinese enterprises is still very limited. How to "stand out from the encirclement" in the very limited market space and expand the strategic space for enterprise development is an important topic that enterprises must face and carefully choose. Only with global sustainable development to drive the growth of enterprises, can enterprises really break through the constraints of the domestic market, break out of the siege, break out of Asia, go to the world, and achieve greater development in the big market of the global economy. Facing the difficult recycling characteristics of traditional rubber materials

enterprises operating internationally are facing a complex and changeable international environment. Before deciding to expand their business to the international market, enterprises must fully understand the current situation and development trends of the international environment, which is the premise and foundation for the success of international business strategies. Therefore, it is necessary to analyze the environmental factors of international operation from the aspects of international trade system, political and legal environment, economic environment, social and cultural and natural environment, industry environment, etc., and clarify the opportunities and threats of shear strength in the international market

1. International trade system

the goal of enterprises operating internationally is the international market, so it is necessary to understand the pattern and system of international trade, mainly including tariffs and traditional non-tariff trade barriers, new trade barriers, exchange rates and other contents that need attention

tariff is the tax levied by a government on products entering and leaving the country. With China's accession to the WTO, foreign tariff barriers to Chinese enterprises' export products and the thresholds of traditional non-tariff barriers such as licenses and quotas are gradually reduced. However, due to the low price of Chinese enterprises' export products and the large impact on the international market in the short term, Chinese enterprises are often subject to foreign anti-dumping investigations, so as to protect their own industries and domestic markets and restrict the competition of Chinese imported products. From the current form of China's foreign trade and economic cooperation, more and more countries have launched anti-dumping investigations on more Chinese swing angle goods, which makes the form faced by Chinese enterprises in international trade more and more severe

After joining the WTO, although China has basically crossed the export threshold of traditional tariff trade barriers, the threshold of various new trade barriers with technical barriers as the core is gradually rising, which will become the biggest obstacle to the development of China's foreign trade. Compared with the traditional trade barriers, the so-called new trade barriers refer to all new non-tariff barriers that hinder the free flow of international goods, including green barriers and social barriers, with technical barriers as the core. It will gradually replace the traditional trade barriers and become the main body of international trade barriers. Under the background of the continuous development of China's foreign trade, China's trade environment will become tighter. In recent years, developed countries such as Europe and the United States have established new market access systems based on technical requirements such as technical regulations, standards and certification, which are becoming increasingly rigorous and perfect. The market access threshold formed by this technical difference and gap constitutes a technical barrier to China's exports, and has a trend of constantly increasing, weakening and restricting the competitiveness and development space of China's foreign trade. However, in the medium and long term, once the products of enterprises break through the technical barriers, the competitiveness of competitors who do not meet the requirements may be weakened, and the export of products will increase significantly. Environmental barriers, also known as green barriers, refer to a series of trade measures formulated by a country for the purpose of protecting the environment in international trade activities, which make foreign products unable to be imported or subject to certain restrictions, so as to achieve the purpose of protecting domestic products and markets. They mainly include environmental provisions in international trade agreements, international environmental conventions ISO14000 international environmental management system and environmental labeling system. In view of the green barrier and WEEE of the European Union in the directive on the prohibition of the use of certain hazardous substances in electronic and electrical equipment (RoHS), China's products are exported to Europe with

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