Design conception of the most popular mobile new v

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Abstract: Based on the research and analysis of the existing mobile beverage selling equipment, this paper puts forward that during the 2008 Beijing Olympic Games and other large-scale exhibitions in modern cities, the original selling methods and mobile beverage selling equipment can not well meet the needs of the market, and puts forward a feasible mobile selling solution, Combined with the various situations that may occur during the Olympic Games and other exhibitions, this paper conceives a new mobile sales method and sales system in a specific environment, and discusses the direction of a new visual mobile beverage sales equipment from the perspective of portability, visualization and other modeling semantics, combined with the advantages and disadvantages of existing beverage sales equipment, taking into account the knowledge of ergonomics and other disciplines, To a certain extent, it can not only meet the needs of beverage consumption during the Olympic Games, break the original traditional, single and passive sales mode, but also create a new sales value system, which is consistent with the goals and connotation of Beijing People's Olympic Games and high-tech Olympic Games

key words: mobile design, product design, design conception, selling system


as a direction of product design, mobility has gradually become clear, from desktop computers to notebook computers, from fixed to mobile, and even the emergence of mobile TV, which shows the convenience that mobility brings to people. Pay attention to the development of the selling system. People can find that the traditional way of selling has been slowly innovated. Vending machines have appeared in many big cities. The most common ones are Coke's vending machines and digital kiosks on Beijing streets. But these gradually step out of the traditional way of selling goods. It can be predicted that mobile selling equipment will be widely used in the future

in the operating environment of modern commerce, the sales mode determines how to communicate with customers. Mobile sales is one of them. Mobile sales mode determines the characteristics of the seller: mobile. During the Olympic Games, there is a great mobility of people between venues. How to adapt to this change and try to lead this change requires a deep understanding of the existing selling equipment and sales methods. At the initial stage of market research, we found that the existing selling equipment had some defects during the Olympic Games. In order to meet the needs of users and guide new lifestyles, we put forward the concept of a new mobile trafficking system

2 brief introduction to the development of mobile selling devices

in the TV series "Shanghai beach", people often see a scene: the young man selling cigarettes is hanging a rope, with a square plate made of wood under it, which is filled with cigarettes of various brands, walking around in the crowd. This scenario is the most primitive prototype of mobile trafficking. Of course, it is to resort to human mobility. In modern society, what we pay attention to is effective mobility

according to the concept of search, many products came into being, such as fast food vending carts, beverage vending machines, and even online banking, TV shopping, and so on. With the emergence of these new ways, people can more conveniently meet the purchase needs, but also give businesses more business space. At the same time, it also means the formation of mobile selling devices in the later stage. At the same time, its sales system has also undergone revolutionary changes. Its development trend can be summarized as: it is more convenient for customers to buy; Lower operating costs; Integrate into the market more quickly

there are three kinds of existing beverage selling equipment: the first is the vending machine of sheet metal materials that we usually use on the street or in the building, the second is a beverage selling machine with hydraulic device in the canteen or restaurant, which is also the most common beverage selling equipment we see, and the third is temporarily classified as other beverage selling equipment. But these are not mobile selling devices in the real sense, because at the same time of selling, it is not really able to achieve "mobile", but from another perspective, these devices can become mobile beverage selling devices as long as they add a wheel. With the improvement of living standards, the value of beverage selling equipment will also be recognized by the public, and even lead to a change in consumption patterns. The transportation of the first beverage selling equipment requires trucks, which can then be installed and used with the help of small engineering vehicles. Poor mobility. The second kind of beverage selling equipment is small in size, so it only needs a pickup truck or a human braking vehicle in transportation. Strong mobility. The third is the direction the author wants to try

3 Analysis of current beverage sales system

beverage sales system is one of many sales systems. Sales system is a very vague concept, and it is also difficult to find its exact definition in relevant textbooks, but it is something that exists around us all the time. In short, the sales system here includes the following aspects: manufacturers, transportation routes, distribution links, products, sales methods, sellers and customer sources. Connecting these, it is a complete sales system. For example, the example of coke: first, the beverage is produced by the cola manufacturer, and then distributed to various places. Then, the distribution centers in various places send the beverage to various places of sale, and then the seller sells the beverage to customers in a way of sale

there are some problems in the selection of existing vending machines according to the properties of items that their companies need to experiment with: (1) in crowded occasions, people often have to queue up to buy the goods they need. Why line up? One is the fixity of the vending machine, the other is the centralized purchasing of buyers; (2) Time conflict. For example, the first person is buying, while the second person has to wait behind, which undoubtedly increases the customer's purchase time. During the 10th National Games just held in Nanjing, spectators are not allowed to bring soft and hard packaged beverages into the venue, but there are only two beverage outlets in the venue. It takes about half an hour for spectators to buy a bottle of beverage, which undoubtedly wastes the precious time of spectators watching the game; (3) In the Olympic Games, there are still some bigger problems with the existing vending machines. For example, its mobility. From this point of view, the existing vending machines have great defects in terms of movement and transportation. When the competition in venue a ends and the competition in venue B just begins, it is obviously impossible for the existing vending machine to enter the sales state in a short time, because it needs transportation and installation, thus delaying business opportunities. Whether placing the same number of equipment in Hall B can solve this problem, the answer is yes. But according to the principle of saving costs without delaying business opportunities, the answer is no; (4) Selection of vending machine location. In other words, it's the choice of the buyer and the seller's initiative. The existing vending machines are all the buyer's initiative, which undoubtedly increases the seller's passivity. Can we change the head and let the seller take the initiative to find the buyer, so as to make customers more convenient! This is particularly prominent in the Olympic Games. The only thing is to adopt the double lead screw 4-pillar alien as a stranger. At that time, people from more than 200 countries will be in Beijing. Moreover, in the specific environment of the Olympic Games, most people will regard it as enthusiasm and friendship rather than harassment

4 overview of innovative design of mobile selling

4.1 elements of the new mobile selling system

mobile beverage selling equipment, including three elements: (1) it has the selling function (selling goods and cashier); (2) Mobile (when the device needs to meet the market and needs to change its sales coordinates and reach the new coordinates, it is called mobile); (3) Easy to move

4.2 braking mode of mobile beverage selling equipment

first of all, we should consider that we should be able to combine beverage sellers more closely with the equipment we design and develop. In the choice of braking mode, how to meet the most important requirement during the Olympic Games, that is, its fast mobility. At present, the main braking methods are mechanical braking and electrical braking, but imagine that it is impossible for beverage selling vehicles to enter the Olympic venues. At that time, the only people who can enter are athletes, spectators, young Olympic volunteers, or judges. Therefore, it is decided that the braking mode of the designed mobile beverage selling equipment is human braking. The specific way is to carry it on people, that is, to sell equipment by traffickers. This choice has four advantages: 1. Compared with the existing beverage selling equipment, its advantage is that it is more suitable for the movement between Olympic venues; 2. Convenient for management and planning; 3. It can solve the problem that the audience is thirsty and doesn't want to walk during the competition; 4. Take the trafficker as the object of the equipment, so as to rationalize the idea of carrying people on their backs

4.3 beverage segmentation and diversion

beverage segmentation is to meet the most extensive needs of customers. Of course, the richer the variety of drinks, the better. According to the investigation, the existing beverage selling equipment generally has two, three, four or more than five beverage subdivisions, while the types of beverages are concentrated in cola, Sprite, Fanta, 7up and some other common beverages. Finally, it is decided to sell only three kinds of beverages on a beverage equipment, that is, the equipment is divided into three storage areas, which store three different beverages respectively, through the combination and distribution of equipment, In this way, we can achieve the expected goal of selling a variety of beverages

after making a decision on beverage segmentation, the next step is how to sell drinks in the storage area to customers. In fact, there are many ways to solve this problem. For example, like the existing beverage selling equipment, it can be solved through several water outlets. Is this a good way? The answer is No. Because this device is carried by people, it will undoubtedly increase the invisible trouble of the seller, thus increasing the selling time, which is contrary to the original intention of the design. After a period of exploration and with the help of digital model analysis, three tubes similar to the catheter type were designed and extended from the three storage areas for sale. Because these three pipes are made of soft materials, it is OK to set the ends of the three pipes at the same water outlet, so there is no need to need three water outlets as before, thus reducing the great burden of sellers. According to this idea, the author designed such a device: the water inlet and outlet of the storage area are connected, and the water outlet is composed of two parts, one is the button, and the other is the water outlet of three storage areas. The three water outlets form a cylinder at an angle of 120 degrees. For example, coke is sold now. As long as you press the button gently, the water outlet of Coke will automatically turn out. Similarly, when you press the button, the water inlet will be set in the storage area of coke. Now that this device is set, the original catheter traction method is abandoned. Another advantage of doing this is to avoid the problem of hygiene or slight change in taste caused by the residue of a beverage liquid at the outlet

4.4 thoughts on portable and visual design in new mobile trafficking

4 4.1 portable design


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