Siemens: intellectual property strategy adapted to local conditions
Siemens is the world's largest electronic and electrical engineering company, and its business covers industries, energy, medical and other fields. Siemens, headquartered in Berlin and Munich, has about 400000 employees worldwide, engaged in product development and production, system and project design and assembly, and providing corresponding solutions according to different needs. Siemens has a history of more than 160 years, and has been famous for its advanced technology, innovation, quality, safety, reliability and internationalization. In fiscal year 2007, Siemens achieved sales of 72.4 billion euros and net income of 3.9 billion euros
Siemens has attached great importance to intellectual property since its inception. Werner von Siemens, the founder and German inventor of Siemens, laid the foundation of Siemens with his inventions. The two most important ones were the working principle of the generator and the pointer Telegraph (the most advanced communication equipment at that time). Although he was in the second half of the 19th century, when Germany was trying to catch up with the world's leading industrial countries, as an inventor, his awareness of intellectual property rights was still 3. Generally speaking, he adopted excellent medium carbon steel and alloy structural steel far ahead of the times. Werner von Siemens and several contemporary politicians and major industrialists believed that independent invention would be the hub of Germany's leap, and he himself was one of the important driving forces behind Germany's subsequent formulation of an effective patent law
in order to have an in-depth understanding of Siemens' intellectual property strategy, this magazine interviewed Dr. Bao Antai, director of intellectual property and Corporate Affairs Department of Siemens (China) Co., Ltd
the solution is to check whether the communication line between the computer and the impact tester falls off; Check whether the online selection sensor is selected correctly; Check whether the sensor has been hit during the recent experiment or keyboard operation; Check whether the calibration or calibration function of the software is used before the problem occurs; Check whether the calibration value, calibration value or other information in hardware parameters have been manually changed. I. Siemens IP Department planning
1 Ensure that the intellectual property strategy and objectives are consistent with the business operation strategy of the business department.
Dr. Bao Antai said: "The task of Siemens' intellectual property department is to support Siemens' business departments to establish, protect, use and develop intellectual property assets. Therefore, we should do the following four points: always focus on patent work on business operations; comprehensively protect patent rights to better promote innovation and maintain strong competitiveness; in the process of product development, pay attention to intellectual property, in order to adapt to market trends and ensure that patent clusters have high competitiveness competitive power; Pay attention to intellectual property rights and stick to cracking down on infringement
in order to achieve these four points, the intellectual property and affairs department keeps close contact with all business departments. In fact, the intellectual property strategy implemented by Siemens is the reflection of the operation of 15 business departments. Under this framework, the intellectual property goals and strategies formulated are consistent with the business strategies of the business departments
in order to deeply understand the technology of each business department and better carry out patent work, the intellectual property and affairs department should maintain close contact with each business department. Understanding and understanding of technology is not only a simple understanding of the invention in which customers detect the carbon content of metals, but also includes observing and understanding the technology of competitors and the development trend of industrial technology. In this way, the intellectual property department will pay attention to the technology that should be invested, and then formulate forward-looking intellectual property strategies in R & D cooperation
2. The combination of technical advantages and legal advantages forms a matrix system. According to Dr. Bao Antai, in order to make a global plan for the intellectual property assets of each business department with carbon dioxide and propylene oxide as raw materials, the corresponding intellectual property departments should assist the business department to establish a patent database. Through a comprehensive analysis of the inventions from the R & D centers of various business departments around the world, so that a large number of patent applications complement and cooperate with each other, Siemens can achieve the current enviable total business volume. Siemens has nearly 32500 R & D personnel in 150 R & D centers in more than 30 countries
Dr. Bao Antai said: "On a global scale, our in-depth understanding of technology is not only conducive to the patent approval process and the establishment of a patent database, but also of great significance to ensuring the exercise of patent rights. The intellectual property department provides business departments with 'one-stop services' to detect and stop infringement. The intellectual property department plays an indispensable role in the process of determining the scope of intellectual property protection and invalidating patents. Intellectual property in all regions The intellectual property legal advisers of branches (such as China) support and assist the intellectual property departments of business groups to perform their global functions in accordance with local laws and regulations. In this way, an effective matrix system and framework have been formed between the intellectual property departments of various groups and the intellectual property branches of various countries/regions
in addition to litigation cases, the main tasks of the intellectual property department in China also include: working closely with China's R & D team, mining inventions and creations, and transforming them into intellectual property through patent applications. "