The hottest intellectual property strategy in Japa

  • Detail

Japan's intellectual property strategy

since the bursting of the foam economy, Japan has suffered from various negative factors such as long-term non-performing creditor's rights for more than a decade, and its economy has fallen into unprecedented stagnation and recession. In recent years, Japan has undergone several bone scraping structural reforms. Recently, the economy is emerging from recession and moving towards recovery. After painful integration, the enterprise has re selected and concentrated its business resources, shifting from multi-faceted operation to a relatively simple business model with high profits. After a series of reforms, the country and enterprises have turned to the stage of strategic counter offensive economically, and qualitative changes are emerging

the first change is that in the growth process of the world economy, the role and importance of technological innovation have increased. In today's economic activities, the added value generated by "knowledge" is more important than ever before. Now the focus of competition faced by enterprises is not the traditional price competition around the same product and service, but has changed into a more fierce competition with innovative products and services as the core, which is different from other enterprises. In the near future, Japan will face unprecedented difficulties of low birth rate and aging, and the labor population will be greatly reduced. Therefore, to ensure Japan's economic growth, we must rely on the production of high value-added products based on innovation

the second change is that it is not limited to science and technology. Intellectual property rights in the broad sense of software, brands, including cultural industries, can bring more and more profits and popularity to the country. For example, Japan's cultural industries such as film, animation and video game software have surpassed many traditional industries such as steel, which can improve the national image and popularity while gaining a foothold in the world. In the fields of diet and fashion in Japan, the combination of tradition and innovation has also formed a strong competitiveness

in today's era of knowledge economy, innovation, together with cultural industries and brands, forms the driving force of economic growth. It has gradually formed a consensus to stimulate the economy of knowledge creation, protect intellectual property rights and make efficient use of them

in February, 2002, Japanese Prime Minister Junichiro Koizumi made a policy speech on intellectual property strategy, which took intellectual property as the national strategy of "building the country with intellectual property" for the first time. In July of the same year, another intellectual property strategy meeting was held, which formulated the "outline of intellectual property strategy" and formally established the goal of "building a country with intellectual property". The specific contents include:

1) the basic goal is to give play to Japan's invention and creativity. Japan is small and does not have sufficient natural resources. However, after the Meiji Restoration, Japan became one of the few industrial powers in the world. In the knowledge value society of the 21st century, it is extremely important to give full play to its creativity

2) Japanese inventions have won a reputation in the world. Just like the four great inventions of China, inventions and works can make great contributions to the development of world culture and civilization

3) take intellectual property as the center to realize economic and social development. From an economic point of view, the 21st century is an era of technological competition. Only countries that survive in technological competition can fully enjoy economic prosperity

4) in terms of social system, inventions and works are intangible assets, which can have economic significance only after being protected by law. Therefore, the state must implement thorough reform

in November 2002, the Japanese parliament unanimously passed the "Basic Law on intellectual property rights". In March, 2003, the Japanese cabinet established the headquarters of intellectual property strategy and issued the "intellectual property promotion plan". This series of actions established the policy of "building a country with intellectual property" from the legal and administrative aspects, forming a national system that attaches importance to intellectual property

in order to make effective use of intellectual property and increase the wealth of the country, Japan requires R & D departments and cultural industries to produce high-quality intellectual property on the spot, and quickly protect its property rights to realize the practicality and commercialization of economic activities. On the basis of protecting intellectual property rights, we should expand reproduction and form a virtuous circle of creation, protection and utilization of intellectual property. In order to truly "build a country with intellectual property rights" and ensure a virtuous cycle of knowledge creation, it should be implemented quickly at the level of administrative examination and approval of patents, so as to give full play to economic benefits as soon as possible. In terms of copyright, the effective connection between obligees and users is very important. Represented by networks, intellectual property rights do not have to pass through traditional intermediaries in the circulation process. In the world of digital culture industry, through the reform of circulation structure, a new mode of knowledge creation cycle will appear. Most importantly, in the case that Beckman told Automotive engineering that it has intellectual property rights, it is crucial to crack down on imitations and piracy

Japan's intellectual property strategy was deeply influenced by the United States after the 1980s. Since the 1980s, the United States has implemented a series of reforms and began to pay more attention to intellectual property rights. In response to the new changes in the socio-economic situation in the information age and knowledge economy, the United States has restored and enhanced its international competitiveness and achieved long-term economic growth. "Innovation has become the single most important factor for the success of the United States in the 21st century". Japan formulated the national strategy of intellectual property rights 20 years later than the United States, which requires it to carry out reform quickly and realize that it must break all the conventions and habits in the past and make bold reform attempts

Japan believes that in order to promote innovation, it is necessary to establish corresponding systems, so that the invention and creation of pressure vessel fatigue testing machines by public research institutions such as universities and research institutes are intellectual property such as equipment production and production in line with gb/t 9252, designed software and established databases, which can be applied to society to the greatest extent, and stimulate and give play to the innovation ability of scientific researchers. The requirements for enterprises are to urge the transformation of their intellectual property strategy from quantitative change to qualitative change, strengthen the foundation for creating high-quality intellectual property, and strengthen the cooperation among industry, universities, and officials. In order to further strengthen the management of intellectual property in Japan, the Japanese cabinet issued the national strategy of "intellectual property promotion plan 2005" in June this year

first, strengthen the independent innovation of intellectual property

including promoting the innovation ability of universities, strengthening the cooperation between industry, University and government with intellectual property as the main axis, improving the innovation environment of researchers, encouraging enterprises to create high-quality intellectual property, and enhancing more attractive product design ability. Specifically: strengthen the unified intellectual property innovation management system and the construction of comprehensive system related to intellectual property. Establish intellectual property management departments and technology transfer departments in universities, enrich intellectual property talent information, and clarify the system for dealing with and resolving property disputes. At the same time, evaluate the Intellectual Property Department of the University, promote the openness and transparency of the information of intellectual property activities of the University, and enrich the funds for intellectual property related activities. In the process of research and development, make full use of patent information to improve research facilities and research equipment

in terms of industry, University and official cooperation, first of all, strengthen the cooperation foundation of the three parties, support the operation system reform of universities and other research institutions, and play an indirect bridge role. Secondly, we should establish laws and regulations on industry, University and government cooperation, clarify the procedures of joint research and entrusted research, so that national university legal persons can fully understand that developing patents can be converted into shares to obtain benefits, and promote universities to create venture enterprises

in improving the innovation environment for scientific researchers, we should promote research and development that attaches importance to rewarding the creation of intellectual property. Through research and development evaluation, scientific and technological personnel can more flexibly apply intellectual property rights and patented inventions. In terms of enterprise innovation, enterprises should pay more attention to the acquisition of basic patents and promote enterprises to carry out innovation activities through the Trinity business strategy. In product development, encourage good product design

second, strengthen the protection of intellectual property rights

establish a more perfect system and system, strengthen the protection of intellectual property rights and combat imitation piracy, and ensure that intellectual property rights are not infringed. Specifically: speed up patent examination and realize the fastest patent examination speed in the world; Improve the utilization environment of patent information and the intellectual property system; Pay attention to the new performance and effect of drugs; Improve the patent system of genetic gene therapy and regenerative therapy; Strengthen the protection of industrial design; Improve the trademark system to protect famous brands. In terms of protecting trade secrets, we should establish a new system to prevent technology disclosure caused by patent applications, and protect drug test data and new plant varieties; Reformulate the punishment rules when intellectual property rights are infringed; Strengthen the construction of dispute handling mechanism and establish the intellectual property high court; Strengthen the construction of the international patent system and realize the mutual recognition system of patent offices at the three levels of Japan, the United States and Europe; Coordinate the application of patent system in Asia; Promote international cooperation in patent examination, reform international patent treaties, and build a cooperative network of international patent examination

in terms of combating imitation piracy, we should flexibly investigate patent infringement and investigate the victims of imitation and piracy. Strengthen cooperation with Europe, the United States and many countries, support Asian countries to formulate countermeasures against imitation and piracy, and propose and implement the Convention on the prevention of the proliferation of imitation and piracy. Establish a quick and simple ban system in case of infringement. We will promote measures to prevent infringement and prevent consumers from being harmed by imitation and pirated products at auction. Prevent the infringement of copyright by using network software

Third, promote the application of intellectual property rights

in order to build a country with intellectual property rights and improve international competitiveness, enterprises must make a correct evaluation of intellectual property rights and intangible assets that create value, such as technology, organizational capabilities, customer networks and brands. Promote enterprises to attach importance to intellectual property, flexibly use hydrogel materials for cosmetics additives, lubricants for oil drilling operations, etc., and use intellectual property strategy to realize the maximum value of enterprise technology and intellectual property

in the application of intellectual property, promote enterprises to use intellectual property strategies and business strategies, and strengthen and support enterprises' international standardization activities. In national research and development projects, intellectual property strategy and standardization strategy are combined to promote the international standardization activities of officials and people. Domestic regulations of each country should be addressed. Improve the intellectual property laws and regulations on technical standards. Provide information to small and medium-sized enterprises and venture enterprises, receive consultation, and support small and medium-sized enterprises and venture enterprises in research and development and acquisition of intellectual property rights. Commend the excellent technology of venture enterprises and support them to expand overseas. Revitalize the local economy through the use of intellectual property rights

IV. form knowledge and cultural industries

Japan's entertainment industries such as film, music, game software and animation, as well as knowledge and cultural assets such as fashion, diet and local brands, have a significant impact on the world. These intellectual and cultural industries are important assets to realize the establishment of the country with intellectual property rights. We should use these assets to create new business opportunities and expand overseas markets

the State supports the modernization and rationalization of the cultural industry and rewards flexible price setting. Promote the production and investment of cultural industry, and establish the evaluation method of cultural industry. We will implement a reward system for the production and investment of cultural industries. Strengthen the training and reward of professionals related to the cultural industry, such as directors, creation, management, law, finance, etc. With the goal of establishing a large cultural industry circulation country, we should carry out large-scale reform to adapt to the digital era, develop new business opportunities and technologies, and form a cultural industry circulation market. Develop and popularize digital film technology and establish a circulation system for the cultural industry

in the legal system, adjust basic issues such as personal replication and the right to adapt to the digital era

Copyright © 2011 JIN SHI